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Media Marketing

Social Media
SOCIAL MEDIA There are many different social media platforms, so companies that use social media marketing can run several campaigns at once on various websites. This helps reach a wider audience. Social media marketing is also effective because it offers interactive elements and advertisements, such as leaving a comment or sharing a post, which can help companies interact with consumers and attract new customers.
Print Media
PRINT MEDIA Two of the three most common outlets that marketing professionals use for print marketing are newspapers and magazines, which can reach audiences in multiple issues. Newspapers and magazines also typically offer advertising slots at affordable costs. This can be valuable when trying to keep expenses low. The third outlet is brochures, rack cards, flyers, advertisements, etc.
Content Marketing
CONTENT MARKETING A form of digital marketing in which internet content is created to build excitement around a company or product. While most marketing campaigns focus directly on promoting a product, many initiatives in content marketing spend more time and effort producing content that’s engaging and has the potential to attract new customers. This can involve posting on a blog, producing videos about your business or related topics and creating interactive applications like games or surveys.
Email Marketing
EMAIL MARKETING Email marketing campaigns work by sending informational or promotional emails to existing customers to encourage them to make more purchases with a company. Another method is to create a newsletter that consumers can subscribe to and receive periodically to learn about company updates or new products. Many marketing professionals take advantage of email marketing due to how cheap and easy it is to use.
Mobile Marketing
MOBILE MARKETING is focused on making online advertisements compatible with mobile devices. Due to the growing number of smartphones, tablets and other mobile devices with internet access, mobile marketing can be an effective way to reach audience members by using outlets that they can access easily and quickly.
SEM
SEARCH ENGINE MARKETINGfocuses on bringing new traffic to a company’s website. Many marketing professionals use search engine marketing by purchasing advertisements at the top of search engine results pages or pay-per-click ads that move certain websites to the top of a search engine’s results. This can attract new traffic to a website by presenting it to viewers who might be looking for something similar and directing them to visit a company’s page.
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